Develop an effective, water-tight strategy for collaborating, communicating with sales.
- Are you ready? Learn how to assess your account-based marketing and sales maturity so you can create an actionable workable plan.
- How to create your own sales and marketing lead dictionary so everyone is speaking the same language and collaboration is turbocharged.
- Learn how to identify the right target accounts to maximise success by working together.
- Deep insights matter: Find out how to unlock the insights that only sales have and understand how to apply them in your marketing campaigns. Use outstanding marketing intent, personae and behavioural data to get sales onboard and excited to close opportunities created by your campaigns